Shin Kong in April ushered in the heavyweight and a world famous brand - German classical fine leather goods brand MCM. MCM in the April 20 ribbon-cutting ceremony, Shin Kong boutiques, the international line star Miss Zhao Wei went to the site, with the global CEO and Chairman of MCM SungJoo Kim President, MCM creative director Michael Michalsky, head of the German consulate in China, the Beijing Chaoyang District Government officials, a total of Shin Kong Deputy witnessed this unforgettable moment for the overflow of the Shin Kong gold flash adds brilliant luster boutique! Meanwhile, to meet this year the 35th Anniversary of the arrival of the brand, from April 20 to May 3, the exhibition will rally up to fourteen days of the time heavy.
Show the first night, the influx of people gathered in city squares CTS exhibition area, head clusters. Lin Peng, Tony Yang, Xiao cars, love, Han Xiao, Li Siyu beautiful anchor, supermodel Zhang Liang, Ji Huanbo, the famous stylist Li Dongtian, ladies all about snow crystals and other celebrities have stunning debut, MCM bring to the appreciation of the audience before each an unforgettable fashion experience, a taste of the brand culture MCM gluttonous feast.
Shin Kong Place in Beijing, capital of the latest boutique MCM to "My Own Apartment" concept for the design, decoration style, refined elegance, distinctive style layout simple. Store area of nearly 200 square meters, the landmark will be etched in the Logo design curtain walls and waterfalls dazzle flash golden lighting materials, and highlight the luxurious elegance and splendor bright, and create an elegant romantic gorgeous, people fascinated.
Exclusive boutique shop in Beijing starting in particular the opening of the Shin Kong boutique design - 50 luxury limited edition Beijing Mocha Luxe series, two precious materials, four elegant colors: gold mapiri 20 package, 10 silver Mapi package, 12 only suppress the serpentine gold leather bag, and 8 suppress serpentine orange leather bag, each bag the bronze medal in both MCM has published a limited edition figure, highlighting the unique charm of this series. MCM explore the depth of its history, its owner pushed reproduction of the most representative products grand light.
Beijing Shin Kong store will also display Cognac Visetos Heritage series, rather the history of iconic products, after re-interpretation of the classic shape, the transformed into a more tasteful style and has more delicate features, the absolute tidal current products, not to be missed! More dazzling new fashion market, so many people know how to love the taste of the fashion trend.
This time, Sino Trade Center Plaza in Beijing, held a two-fourteen days "Das Ist MCM moment MCM" modern exhibition space. The exhibition presents a different interpretation of the MCM method and style of the brand spirit, "Heritage Classic Heritage" as the basis, at the different stories, from different angles shows the MCM DNA elements and innovative brand integration of the masterpiece, the first showcase : covered with the core brand elements "Cognac Visetos" The Heritage Classic Heritage Area; well-known artists with the New York artist Craig Redman joint cross-border cooperation area as well as the final highlight of the Princess series of exhibition display area, begin with a special form of showing the perfect The fashion show, people can not help but stop and enjoy!
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